Shop our selection of DU/ER pants, jeans and shorts for men and women.
A category of stretch performance denim and lifestyle apparel crafted from plants and recycled materials. Designed for “doers” to move comfortably from bike lane to boardroom to an evening out, all in a single pair of pants.
After decades in the jeans wear business our founder traded in his car for a bike to adopt a healthier active lifestyle. Unable to find a pair of pants with stretch to handle a commute and polish for a day of meetings, the need for performance denim emerged.
We’re on a mission to eliminate plastic (oil-based fibres) from our apparel. Currently, 95% of fibres used are plant-based or recycled.
Owning our factory ensures high quality across products and oversight of safe, ethical operations.
We don't chase trends. An emphasis on season less styles supports our philosophy to do more with just a few well-made things, and minimizes waste.
