Over the years, the company's main line of business has been wholesaling, that is, selling to smaller traders and hawkers. The company has historically sold its products at retail, but this was only a small percentage of sales. For a long time, the customer can enjoy the wholesale price every day. As the popularity of wholesale declined, the company refocused on retail while continuing to offer its products at wholesale prices. In the early 1980s, the company launched its first advertising campaign on radio and in newspapers.
On January 18, 1997, the newly expanded store opened. The walls of two adjacent stores were knocked down to increase the floor space by approximately 6,000 square feet, bringing the total area of the store to nearly 10,000 square feet. This is the opportunity to better display the merchandise and offer a greater selection of clothing for women and boys. The rows are now wider and the merchandise is presented in a more user-friendly way. Thank you for your interest in our company history. To learn more, please write to us at the following address : [email protected].