Who We Are! 

In 1928, 23-year-old Joseph Schreter immigrated to Montreal, Canada from Romania in the hope of a new life. After a year of going door to door, he opened a store on rue St-Dominique; the apartment upstairs accommodates the family. Following a few moves, he established the store at the corner of St-Laurent and de Montigny (now de Maisonneuve), where the business will continue to grow.

In 1948, Josephs's cousin, Irving Schreter, arrived in Canada and began working in the store. Over the next year, Imre, Josephs's brother, and Barry (Dov) Kratz, another cousin, joined the team. In 1958 Joseph sold the business to Irving, Imre and Dov to pursue other business interests.

In 1953, the J. Schreter company was incorporated. At the end of 1955, a major fire destroyed the store. The owners move the store to 4358, boulevard St-Laurent, corner Marie-Anne where it is still located today. Following Imre's death in the 1960s and after Dov retired in 1980, Irving continued to run the business with his two sons, Steve and Joey, both of whom worked in the family business during their studies. . Joey joined the company full time in 1976 and Steve in 1981. When Joseph opened the store, his philosophy was very simple: to ensure that the customer gets the best value for their money and that they leave satisfied. of his purchases. And that philosophy has continued to this day. Thus the "worry-free money-back guarantee" has become the adage of the store.